AFFILIATION
MBHC Hotel Consulting

We study the best affiliation solutions for our Clients. Affiliating with a brand allows you to acquire its identity and benefit from its notoriety. The benefits can be countless: a recognized and appreciated brand for quality and reliability allows the affiliate to enjoy all these virtues, making him immediately, in the eyes of third parties, a representative of these qualities. From a commercial point of view, the brand's loyal customer portfolio is acquired, which guarantees an increase in turnover and greater visibility in terms of communication and promotion.

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International brands

We evaluate with the client the appropriate international brand for the Hotel and support the management throughout the affiliation process.

Departmental outsourcing with specialized brands

Some departments of complex hotel structures such as Food & Beverage, SPA, Entertainment, sports and others can be managed by third parties who have greater know-how or a brand known in the market. We facilitate and guide this choice.

Commercial development and representation brand

Depending on the type of asset, we recommend the commercial partner for the development and / or commercial repositioning of the structure.

Commercial affiliation is an agreement through which a company (in this case, a hotel) becomes part of an established brand or network, while maintaining independent ownership and management, and benefiting from the services and advantages of the reference brand.

In the hospitality industry, it helps to:
● increase visibility and bookings
● leverage a recognized brand
● access sales channels, marketing, and reservation systems
● benefit from standards, operational support, and consulting

In return, the hotel pays affiliation fees and complies with specific brand standards.

No, the hotel maintains its identity and autonomy.

It is mainly designed for independent hotels

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